P. PAN & Y. YAO


CHINESE FASHION DESIGNER

P.Pan & Y.Yao fashion

Chinese fashion industry is in its infancy and Chinese began to perceive the sense of brand since 1990s. Therefore, Chinese fashion designer is an emerging profession in China. This documentary aims to introduce ‘Chinese fashion designer’ by different characters in fashion field, respectively presenting from the angles of hybrid culture, styles, marketing and education.

This documentary seeks to provide an insight into Chinese fashion industry by interviewing China study professor, Chinese fashion designers and the founder of the largest fashion buyer retail store in China. It attempts to reveal the challenge for Chinese fashion designers to develop their own styles and brands. It also shows what difficulties in that people become Chinese fashion designer and how this profession gradually goes well.